a description of the context of the organization (i.e., size, industry, location, culture, performance details, etc.) as well as how you are connected to the organization
a complete description of your chosen topic (see tip 1 above) and why it is relevant to your organization and your specific experiences with the topic
an analysis of your topic as it relates to your organization and your experiences within the organization (see tips 2, 3, and 4 above)
