Strategic Management in Healthcare

Discussion post, please foley address the following:

What motives do corporate executives have to embrace growth, change, and innovation in the healthcare market? What would the results be if they did not focus on aggressive growth but allowed an organizations business to inflate or deflate naturally?

A substantive initial post answers the question presented completely and/or asks a thoughtful question pertaining to the topic.
Support your statements with logic and at least two credible references.