The company is Debenhams. Use 2018 annual report
a)Calculate ratios related to firm-profitability, efficiency, gearing, liquidity and investment potential, and any additional ratios you consider appropriate for the most recent two years.
b)Prepare a report for an investor for the company you have analysed in Part (a) above, and identify areas which you think require further investigation. Make an argued recommendation on whether to buy, hold or sell shares of the firm based on your analysis. The information in your report should be linked to ratios you calculated.
Your assignment will be marked as a complete report. You MUST pay particular attention to the LINK between ratios from different categories and go beyond the descriptive discussion of the meaning of each ratio.You are not required to show a-detailed calculation for each ratio. A high mark will be given-to the assignment that makes a comparison with the main competitor, if possible. However, source(s) of ratios for the industry or the main competitor MUST be clearly shown in the footnote.
USE SIMPLE GRAMMAR AND VOCAB
do not use very advanced accounting terms