Sales Growth of Whole Market
| Year | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Your Company | 187.1 | 192.9001 | 198.8800031 | 205.0452831961 | 211.4016869752 | 217.9551392714 | 224.7117485888 | 231.6778127951 | 238.8598249917 | 246.2644795665 | 253.898678433 |
| BMW | 126.1 | 130.7657 | 135.6040309 | 140.6213800433 | 145.8243711049 | 151.2198728358 | 156.8150081307 | 162.6171634315 | 168.6339984785 | 174.8734564222 | 181.3437743098 |
| Toyota | 275.4 | 286.1406 | 297.3000834 | 308.8947866526 | 320.9416833321 | 333.458408982 | 346.4632869323 | 359.9753551227 | 374.0143939724 | 388.6009553374 | 403.7563925955 |
| VW | 282.9 | 295.0647 | 307.7524821 | 320.9858388303 | 334.7882299 | 349.1841237857 | 364.1990411085 | 379.8595998762 | 396.1935626708 | 413.2298858657 | 430.9987709579 |
Sales Growth of the Whole Market
Your Company187.1192.90009999999998198.88000309999995205.04528319609994211.40168697517902217.95513927140956224.71174858882324231.67781279507673238.85982499172408246.26447956646751253.89867843302798BMW126.1130.76569999999998135.60403089999997140.62138004329995145.82437110490204151.21987283578341156.81500813070738162.61716343154353168.63399847851062174.8734564222155181.34377430983747Toyota275.39999999999998286.14059999999995297.30008339999995308.89478665259992320.9416833320513333.45840898200129346.4632869322993359.97535512265893374.01439397244258388.60095533736779403.75639259552509VW282.89999999999998295.06469999999996307.75248209999995320.98583883029994334.78822990000282349.18412378570292364.19904110848813379.85959987615308396.19356267082765413.22988586567322430.99877095789714
Sales Growth Connected Veh. Mar
| Year | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Your Company | 3.8 | 4.1876 | 4.6147352 | 5.0854381904 | 5.6041528858 | 6.1757764802 | 6.8057056812 | 7.4998876606 | 8.264876202 | 9.1078935746 | 10.0368987192 |
| BMW | 1.6 | 2.008 | 2.52004 | 3.1626502 | 3.969126001 | 4.9812531313 | 6.2514726797 | 7.8455982131 | 9.8462257574 | 12.3570133255 | 15.5080517235 |
| Toyota | 4.8 | 5.9904 | 7.4760192 | 9.3300719616 | 11.6439298081 | 14.5316244005 | 18.1354672518 | 22.6330631302 | 28.2460627865 | 35.2510863576 | 43.9933557743 |
| VW | 8.4 | 10.3488 | 12.7497216 | 15.7076570112 | 19.3518334378 | 23.8414587954 | 29.3726772359 | 36.1871383546 | 44.5825544529 | 54.925707086 | 67.6684711299 |
Sales Growth Connected Vehicle Market
Your Company3.84.18759999999999984.61473520000000015.08543819040000065.60415288582080076.17577648017452326.80570568115232537.4998876606298638.26487620201410969.107893574619549110.036898719230743BMW1.62.0082.52003999999999983.16265019999999943.96912600099999894.98125313125499866.25147267972502267.84559821305490259.846225757383901812.35701332551679615.508051723523577Toyota4.85.99040000000000027.47601920000000059.330071961599999911.643929808076814.53162440047984718.1354672517988522.63306313024496728.24606278654571835.25108635760905443.993355774296099VW8.410.34880000000000112.74972160000000115.707657011219.35183343779840123.84145879536762929.37267723589291936.18713835462007544.58255445289193454.92570708596286367.668471129906251
Option A for Innovation
| Year | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| Sales Traditional | 183.3 | 190.8153 | 198.6387273 | 206.7829151193 | 215.2610146392 | 224.0867162394 | 233.2742716052 | 242.838516741 | 252.7948959274 | 263.1594866604 | 273.9490256135 |
| Sales Connected | 3.8 | 4.1876 | 4.6147352 | 5.768419 | 7.21052375 | 9.0131546875 | 11.2664433594 | 14.0830541992 | 17.603817749 | 22.0047721863 | 27.5059652328 |
| Total Sales | 187.1 | 195.0029 | 203.2534625 | 212.5513341193 | 222.4715383892 | 233.0998709269 | 244.5407149646 | 256.9215709402 | 270.3987136764 | 285.1642588467 | 301.4549908464 |
| Gross Margin Traditional | 27.495 | 28.622295 | 29.795809095 | 31.0174372679 | 32.2891521959 | 33.6130074359 | 34.9911407408 | 36.4257775112 | 37.9192343891 | 39.4739229991 | 41.092353842 |
| Gross Margin Connected | 0.798 | 0.879396 | 0.969094392 | 1.21136799 | 1.5142099875 | 1.8927624844 | 2.3659531055 | 2.9574413818 | 3.6968017273 | 4.6210021591 | 5.7762526989 |
| Total Gross Margin | 28.293 | 29.501691 | 30.764903487 | 32.2288052579 | 33.8033621834 | 35.5057699203 | 37.3570938463 | 39.383218893 | 41.6160361164 | 44.0949251582 | 46.8686065409 |
| R&D and Capital Costs | 4.1 | 4.133 | 1.16699 | 1.2019997 | 1.238059691 | 1.2752014817 | 1.3134575262 | 1.352861252 | 1.3934470895 | 1.4352505022 | 1.4783080173 |
| Notes: | Your company grows connected cars at 10.2%/year for 2 years, then grows connected cars at 25%/year. | ||||||||||
| Your company grows traditional cars at industry growth rate of 4.1 %/year. | |||||||||||
| Margin for connected cars: 21%. | |||||||||||
| Margin for traditional cars: 15%. | |||||||||||
| Numbers shown in billions. | |||||||||||
| There are two additional R&D costs for this option in year 0 and year 1. | |||||||||||
Option B for Innovation
| Year | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ||
| Sales Traditional | 183.3 | 190.8153 | 198.6387273 | 206.7829151193 | 215.2610146392 | 224.0867162394 | 233.2742716052 | 242.838516741 | 252.7948959274 | 263.1594866604 | 273.9490256135 | ||
| Sales Connected | 3.8 | 4.1876 | 4.6147352 | 5.0854381904 | 5.6041528858 | 6.1757764802 | 6.8057056812 | 7.4998876606 | 8.264876202 | 9.1078935746 | 10.0368987192 | ||
| Total Sales | 187.1 | 195.0029 | 203.2534625 | 211.8683533097 | 220.865167525 | 230.2624927196 | 240.0799772864 | 250.3384044017 | 261.0597721294 | 272.2673802351 | 283.9859243327 | ||
| Gross Margin Traditional | 27.495 | 28.622295 | 29.795809095 | 31.0174372679 | 32.2891521959 | 33.6130074359 | 34.9911407408 | 36.4257775112 | 37.9192343891 | 39.4739229991 | 41.092353842 | ||
| Gross Margin Connected | 0.798 | 0.879396 | 0.969094392 | 1.06794202 | 1.176872106 | 1.2969130608 | 1.429198193 | 1.5749764087 | 1.7356240024 | 1.9126576507 | 2.107748731 | ||
| Total Gross Margin | 28.293 | 29.501691 | 30.764903487 | 32.0853792879 | 33.4660243019 | 34.9099204967 | 36.4203389338 | 38.0007539199 | 39.6548583915 | 41.3865806497 | 43.2001025731 | ||
| R&D and Capital Costs | 1.1 | 1.133 | 1.16699 | 1.2019997 | 1.238059691 | 1.2752014817 | 1.3134575262 | 1.352861252 | 1.3934470895 | 1.4352505022 | 1.4783080173 | ||
| Notes: | Your company grows connected cars at 10.2%/year. | ||||||||||||
| Your company grows traditional cars at industry growth rate of 4.1 %/year. | |||||||||||||
| Margin for connected cars: 21%. | |||||||||||||
| Margin for traditional cars: 15%. | |||||||||||||
| R&D and Capital Costs grow at a rate of 3%. | |||||||||||||