Final Exam (Answer the questions [in the Instructions] first before placing them in Canvas.)

There are four essay questions in this test (see below). Each is worth 25 points. Please write your answers outside of Canvas, then copy-paste your text into the appropriate answer boxes inside this exam.

I expect detailed answers to each of these questions. This is an open-book, open-note test. Also, note that there is no time limit on this test, but I do expect you to complete it by 5:00 PM CST on August 6, 2021, so open it early. I will be able to tell when you started and finished the test. I will also be checking your work for proper grammar, spelling, and plagiarism.

· Question 1: How can "attitudinal objectives" be measured?

· Question 2: When are controlled media more effective than uncontrolled media?

· Question 3: What is a "grassroots" campaign and when would you include one in a plan?

· Question 4: What are the first steps you would take if a public relations client calls with a crisis?