Purpose
This assignment is intended to help you learn to do the following:
a. Develop an understanding of the need to segment markets.
b. Gain an appreciation for differentiated marketing.
c. Explore the variables available to segment markets.
d. Identify the characteristics that make a segment attractive.
e. Understand the position of products within a segment.
Action Items:
1. Read or review the Market Segmentation Power point. (ATTACHED)
2. Respond to the following prompt. The post should be a minimum of 250 words.
3. Different areas of specialty will benefit from different methods of market segmentation. Some segmentation variables that are typically used include: ( ATTACHED)
4. Think about the type of practice you hope to establish or the type of facility you hope to work in. Which method(s) would you use to segment the market?