- Before writing your discussion post, read the .
- Write your discussion post by responding to the prompts below:
- Choose the company or organization for your marketing campaign
- You may select the company you currently work for (recommended), a company you used to work for, a non-profit organization, or a Fortune 500 company
- Indicate your idea for a product or service that will be the focus of your marketing campaign
- Briefly describe your product or service in basic terms:
- What is the core problem that the product or service solves?
- What are 2 or 3 key features of the product or service?
- How does the product or service you chose align with the story and brand of the overall company?
- What challenges or risks could you face in a campaign to promote this product or service?
