BA 201 Final Paper Rubric
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Criteria |
Proficient |
Competent |
Novice |
Amateur |
Unacceptable |
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Transmittal Memo |
10 Points Your transmittal memo did all of the following: was formatted as a memo; transmitted a greeting to the reader; established the subject in the first sentence; followed the opening with a brief summary; closed the message with a thank-you and a forward look. |
8 Points Your transmittal memo did no more than four of the following: was formatted as a memo; transmitted a greeting to the reader; established the subject in the first sentence; followed the opening with a brief summary; closed the message with a thank-you and a forward look. |
6 Points Your transmittal memo did no more than three of the following: was formatted as a memo; transmitted a greeting to the reader; established the subject in the first sentence; followed the opening with a brief summary; closed the message with a thank-you and a forward look. |
4 Points Your transmittal memo did no more than two of the following: was formatted as a memo; transmitted a greeting to the reader; established the subject in the first sentence; followed the opening with a brief summary; closed the message with a thank-you and a forward look. |
0 Points You did not include this section of the report. |
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Title Page |
5 Points You included a title page with all of the following: title of paper, date, person for whom report was prepared, and your name. |
0 Points |
3 Points You included an incomplete title page. |
0 Points |
0 Points You did not include this section of the report. |
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Contents and Figures Page |
5 Points Your contents and figures page did all of the following: used appropriate title(s) for page(s) (e.g., Contents or Figures); used indentation to indicate the heading degrees used in the report; listed figures separately; centered the entire contents outline horizontally. |
0 Points |
3 Points You included an incomplete or incorrect contents and figures page. |
0 Points |
0 Points You did not include this section of the report. |
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Executive Summary |
10 Points Your Executive Summary included all of the following: title of Executive Summary; summary of the major sections of the report; generalized statements that avoided detail available in the report; brief description of what was done, how it was done, and what conclusions were reached. |
8 Points Your Executive Summary included no more than three of the following: title of Executive Summary; summary of the major sections of the report; generalized statements that avoided detail available in the report; brief description of what was done, how it was done, and what conclusions were reached. |
6 Points Your Executive Summary included no more than two of the following: title of Executive Summary; summary of the major sections of the report; generalized statements that avoided detail available in the report; brief description of what was done, how it was done, and what conclusions were reached. |
4 Points Your Executive Summary included no more than one of the following: title of Executive Summary; summary of the major sections of the report; generalized statements that avoided detail available in the report; brief description of what was done, how it was done, and what conclusions were reached. |
0 Points You did not include this section of the report. |
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Introduction |
20 Points Your introduction did all of the following: provided a clear statement of the problem/purpose; described the scope or limits of the study; gave the method of research, with justification; included a definition of terms section, if necessary. |
15 Points Your introduction did no more than three of the following: provided a clear statement of the problem/purpose; described the scope or limits of the study; gave the method of research, with justification; included a definition of terms section, if necessary. |
10 Points Your introduction did no more than two of the following: provided a clear statement of the problem/purpose; described the scope or limits of the study; gave the method of research, with justification; included a definition of terms section, if necessary. |
5 Points Your introduction did no more than one of the following: provided a clear statement of the problem/purpose; described the scope or limits of the study; gave the method of research, with justification; included a definition of terms section, if necessary. |
0 Points You did not include this section of the report. |
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Report of Findings |
40 Points You did all of the following: reduced large, unwieldy numbers to understandable ones through common language; used objective reporting style rather than persuasive language; identified assumptions and opinions; avoided unwarranted judgments and inference; tabulated or enumerated when it would simplify the reading or add emphasis; used primary and/or secondary data appropriately. |
30 Points You did not more than five of the following: reduced large, unwieldy numbers to understandable ones through common language; used objective reporting style rather than persuasive language; identified assumptions and opinions; avoided unwarranted judgments and inference; tabulated or enumerated when it would simplify the reading or add emphasis; used primary and/or secondary data appropriately. |
20 Points You did not more than four of the following: reduced large, unwieldy numbers to understandable ones through common language; used objective reporting style rather than persuasive language; identified assumptions and opinions; avoided unwarranted judgments and inference; tabulated or enumerated when it would simplify the reading or add emphasis; used primary and/or secondary data appropriately. |
10 Points You did not more than three of the following: reduced large, unwieldy numbers to understandable ones through common language; used objective reporting style rather than persuasive language; identified assumptions and opinions; avoided unwarranted judgments and inference; tabulated or enumerated when it would simplify the reading or add emphasis; used primary and/or secondary data appropriately. |
0 Points You did not include this section of the report. |
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Summary, Conclusions, and Recommendations |
30 Points You did all of the following: stated briefly the major information in the findings section; stated conclusions carefully and clearly and assured that they were a logical outgrowth of findings; assured that recommendations grew naturally from conclusions. |
20 Points You did no more than two of the following: stated briefly the major information in the findings section; stated conclusions carefully and clearly and assured that they were a logical outgrowth of findings; assured that recommendations grew naturally from conclusions. |
10 Points You did no more than one of the following: stated briefly the major information in the findings section; stated conclusions carefully and clearly and assured that they were a logical outgrowth of findings; assured that recommendations grew naturally from conclusions. |
0 Points |
0 Points You did not include this section of the report. |
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References – Number and Quality |
10 Points You listed at least 10 references AND at least 5 of these were juried/peer-reviewed publications. |
7 Points You listed fewer than 10 total references BUT at least 5 of these were juried/peer-reviewed publications. |
5 Points You listed at least 10 references AND between 2 and 4 of these were juried/peer-reviewed publications. |
2 Points You listed fewer than 10 references AND between 2 and 4 of these were juried/peer-reviewed publications. |
0 Points |
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Citations and References – Format |
10 Points You included both in-text citations and references for all works used AND you used proper APA style. |
8 Points You included in-text citations and references for all works used AND you attempted to use proper APA style, with some errors. |
5 Points You included in-text citations and references for SOME works used AND you attempted to use proper APA style. |
2 Points You included in-text citations and references for SOME works used AND you did not use APA style. |
0 Points You included NEITHER citations NOR references. |
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Appendix |
10 Points You included at least one appendix, and each appendix was: labeled beginning with Appendix A, Appendix B, etc.; given with an appropriate title. |
0 Points |
5 Points You included at least one appendix, but appendices were not labeled or titled correctly. |
0 Points |
0 Points You did not include an appendix. |
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Format and Layout |
10 Points Your format included all of the following: descriptive headings; consistency in the placement of headings of the same level; parallel construction in headings at the same level; proper margins for all pages; proper font size; pages numbered appropriately. |
8 Points Your format included no more than five of the following: descriptive headings; consistency in the placement of headings of the same level; parallel construction in headings at the same level; proper margins for all pages; proper font size; pages numbered appropriately. |
6 Points Your format included no more than four of the following: descriptive headings; consistency in the placement of headings of the same level; parallel construction in headings at the same level; proper margins for all pages; proper font size; pages numbered appropriately. |
4 Points Your format included no more than three of the following: descriptive headings; consistency in the placement of headings of the same level; parallel construction in headings at the same level; proper margins for all pages; proper font size; pages numbered appropriately. |
0 Points Your format included no more than two of the following: descriptive headings; consistency in the placement of headings of the same level; parallel construction in headings at the same level; proper margins for all pages; proper font size; pages numbered appropriately. |
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Graphic and Tabular Support |
10 Points You did all of the following: numbered figures consecutively; gave each graphic a descriptive title; introduced each graphic within the text that preceded it, placed each graphic as close to the textual reference as possible; analyzed each graphic and did not merely repeat information. |
8 Points You did no more than four of the following: numbered figures consecutively; gave each graphic a descriptive title; introduced each graphic within the text that preceded it, placed each graphic as close to the textual reference as possible; analyzed each graphic and did not merely repeat information. |
6 Points You did no more than three of the following: numbered figures consecutively; gave each graphic a descriptive title; introduced each graphic within the text that preceded it, placed each graphic as close to the textual reference as possible; analyzed each graphic and did not merely repeat information. |
4 Points You did no more than two of the following: numbered figures consecutively; gave each graphic a descriptive title; introduced each graphic within the text that preceded it, placed each graphic as close to the textual reference as possible; analyzed each graphic and did not merely repeat information. |
0 Points You did not include any graphic or tabular support. |
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Writing Style |
15 Points Your writing style did all of the following: used third person; avoided passive voice; used consistent verb tense; avoided ambiguous pronoun references (this); avoided expletive beginnings (There is, It is); used transition sentences for coherence. |
12 Points Your writing style did no more than five of the following: used third person; avoided passive voice; used consistent verb tense; avoided ambiguous pronoun references (this); avoided expletive beginnings (There is, It is); used transition sentences for coherence. |
9 Points Your writing style did no more than four of the following: used third person; avoided passive voice; used consistent verb tense; avoided ambiguous pronoun references (this); avoided expletive beginnings (There is, It is); used transition sentences for coherence. |
6 Points Your writing style did no more than three of the following: used third person; avoided passive voice; used consistent verb tense; avoided ambiguous pronoun references (this); avoided expletive beginnings (There is, It is); used transition sentences for coherence. |
0 Points Your writing style did no more than two of the following: used third person; avoided passive voice; used consistent verb tense; avoided ambiguous pronoun references (this); avoided expletive beginnings (There is, It is); used transition sentences for coherence. |
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Writing Mechanics |
15 Points You used standard English effectively, requiring little or no proofreading. |
10 Points You used standard English, but made several errors in grammar, spelling, and/or punctuation. |
5 Points You made several errors in more than one area (grammar, spelling, and punctuation) OR made frequent errors in one area (grammar, spelling, or punctuation). |
0 Points |
0 Points You made frequent and serious errors in standard English writing that interfered with understanding or flow of the paper. |