BUSN319 MARKETING PLAN OUTLINE
Cover Page
Marketing Plan for organization/company name:
Proposed by:
Submitted to:
Date:
Suggested number of pages
Executive Summary0.5
Introduction0.5
Company Description0.5
Strategic Focus and Plan1.0
· Company Mission/Vision Statements
· Goals
· Core Competency and Sustainable Competitive Advantage
Situation Analysis1.0
SWOT Analysis
Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
Market-Product Focus2.0
a.Marketing and Product Objectives
b.Target Markets
c.Points of Difference
d.Positioning
Marketing Program3.0
a.Product Strategy
b.Price Strategy
c.Promotion Strategy
d.Place (Distribution) Strategy
Implementation Plan0.5
Tracking, Evaluation and Control0.5
Conclusion0.5
References
48
MP-1: Marketing Plan Outline