- Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
- Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations.
BUSINESS LEVEL STRATEGY
-COST LEADERSHIP
-DIFFERENTIATION
-FOCUSED COST LEADERSHIP
-FOCUSED DIFFERENTIATION
-INTEGRATED COST LEADERSHIP/DIFFERENTIATION STRATEGY