Module 5 Discussion
Directions:
Use information from your book and/or research on your own using the PBSC Library online resources to answer the topics below.
Topics:
What is the product life cycle and what are the four product life cycle stages? Please explain the various pricing objectives and strategies for at least two of the product life cycle stages.
Please state the seven functions of packaging and please name one company that you feel has successfully used packaging to help further brand themselves in this competitive environment.
What are the four types of distribution systems and what are some of the forms of nonstore retailing? How can manufactures get wholesalers and retailers to cooperate and be efficient so that online retailers cant beat them on cost?
Describe and evaluate the unique characteristics of each promotional technique. Please pick one promotional strategy and describe a company that you feel has been successful using this strategy.
The following requirements must be met to ensure full credit for discussions:
Your original post should be a minimum of 100 words.
Read and respond to at least one of your peer’s postings. These responses should be substantive posts that contribute to the conversation by asking questions, respectfully debating positions, and presenting supporting information relevant to the topic. Also, respond to any follow-up questions the instructor directs to you in the discussion area.
Cite all sources using APA Style format
Discussions are worth 30% of your total grade.