For the third milestone, you will continue your analysis of the Nike case study. During this phase, you will evaluate the methods by which Nike managed change within the organization as a means of implementing its new CSR policy.
Prompt: At this point in the course, you have a good understanding of the challenges that Nike faced as it implemented its CSR policy. As you are now aware, the company became very proactive in its approach. Once leadership had established a plan, it then became necessary to create buy in within all facets of the organization.
Much of your analysis for this milestone will focus on communication strategies. In order for a company to change its culture, all members of the organization must understand the vision, believe in it, and adapt behaviors to create a positive working environment.
For this milestone, you will analyze the strategies Nike employed to create changefocusing on specific examples that were effective as a means of adopting new
policies.
As with the other milestones, you will focus on key elements.
Specifically, the following critical elements must be addressed in your paper:
1. Description of Nikes New Approach to CSR
Describe all of the key elements related to Nikes new approach to CSR.
Explain how the new approach effected the various departments within the organization.
2. Description of the Culture Nike Was Trying to Create
List key elements related to Nikes desired culture.
Explain the relationship between the desired culture and the new CSR policy.
3. Communication Strategies to Create Buy-In Throughout the Organization
Identify key communication and messaging strategies used by Nike to create buy-in.
Explain the strengths and weaknesses of Nikes communication strategies.
4. Scenario Planning and Proactive Measures
Outline the ways in which Nike used scenario planning in order to facilitate change.
Explain why scenario planning is important as a means of creating change within any company.