Your organisation is beginning to feel the effects of COVID-19 on their overall operations. With so much uncertainty across the business landscape, the CEO has asked you to share your experience on whether they should consider investing in business analytics and intelligence to transform organisations. They would like you to assist them making such a decision and requested that you write a short report on some key information they should consider.
In this assignment, you will write a comprehensive report on the adoption of business analytics and intelligence to transform organisations within any industry of your choice. In the report, you will provide
Introduction: describe problem, growth in use of analytics, growth in competition using analytics in industry, statistics to support claims, etc.
Benefits and drawbacks: describe benefits and drawbacks of adopting business analytics and intelligence in transforming organisations.
Cases study: provide an example of a short case study describing a success or failure story of an organisation adopting business analytics and intelligence to transform their organisations with details on what made it a success/failure.
Key lesson learned: what did you learn from this, i.e. the key take-aways for you and new insights gained.
Conclusion: what would you recommend to the organisation planning to adopt business analytics and intelligence to transform organisations. Can you propose some key steps to the CEO to follow?
