Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized vs. customized basis. Provide examples to support your rationale.
Also read chapter 14-15 I have uploaded in materials
Feel free to share examples and insights from online sites and sources to support your responses.
Additional Resources:
BrandWeek (Links to an external site.) https://www.adweek.com/category/brandweek/
Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/?sh=7cf4a6561995
Strategy+Business (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
Inc.com (Links to an external site.) https://www.inc.com/
The Verge (Links to an external site.) https://www.theverge.com/
GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
Marketing Dive https://www.marketingdive.com/