Pepsi Next Case Study (case is on the link above)
Paper Request: 4 pages
1. In an introductory passage, give a brief case summary and introduce the major problem/issue presented in the case. Full problem details will be presented later in your report. (1 paragraph)
2. Identify the Mission and goals of the organization (stated or implied). If these are not stated in the case, create a Mission Statement and goals of your own that could possibly be used by the company. (1 paragraph)
3. Problem identification/discussion - identify the major problem(s)/challenge(s)/issue(s) facing the organization in the case study. Identify the root cause(s) of the problem/challenge/issue.
4. Conduct a SWOT Analysis, given the organization's situation presented in the case study.
5. Evaluate the organization's implementation of their marketing plan for EACH of the four elements of the marketing mix.
a. product/services
b. pricing strategies
c. distribution channels
d. promotional mix
5. Present your recommended solutions for how the organization should proceed, based upon your analysis.