Explain the vertical integration options and directions for the following providers: (a) a major academic medical center such as the University of Iowa, (b) a five-person general surgery group, and (c) a manufacturer of durable medical equipment.
1.Your initial post should be at least 200 words.
2.Correct grammar, spelling, and punctuation are expected.
3.APA format with at least one cited reference (APA format).
4. you must use the textbook as a reference I will post the chapter so the writer can find the specific answers: Berkowitz, E. N. (2016). Essentials of health care marketing. Jones & Bartlett Learning.