Assessment 3: Learning reflection overview
Word limit: 2,000 words (+/- 10%)
Weighting: 35%
The aim of this assessment task is to develop your critical thinking skills and to use these to
reflect upon your own learning of marketing theory throughout this course. You are required to write a reflection on your learning and how your views of marketing have been informed. Your goal is to connect your learning to professional application and personal development in order to expand your view of the world.
All students were asked about their marketing perspectives before the semester started and again in Week 1. As humans (and learners) you had existing views of marketing that were based on your previous knowledge and experiences and you made notes about these at the start of the course. As you have worked through the course your new knowledge and experiences are expected to reshape your previous views.
Reflection is a valuable tool in the education environment, but also a very useful business tool. Imagine a leader who doesnt reflect on performance, they are likely to make the same mistakes over and over. Therefore, a crucial component of reflection is improvement, identifying how you would do things differently with the insight you have now gained. This is what learning is all about. I encourage all students to peruse the links in the A3 folder to literature about reflection practice as this will help you understand how to approach this task.
To provide learners with a structured approach to this task, a template is provided and you are asked to reflect on some specific elements, rather than a broad overview. As such, learners should ensure they address the specific topics following and should consult the marking criteria to see how this will be assessed:
Prior assumptions
o Identify your initial assumptions of marketing (as discussed in Week 1), then evaluate the origin and accuracy of assumptions
Reflection on marketing
Critically reflect on two readings from the reflection reading list. In each reading:
Highlight 3 main marketing themes from this article
Identify (and justify) the most important theme from this article
Examine related literature to critically analyse the theme, demonstrating the importance to marketing
Reflect on A2 case assessment
Highlight 3 main marketing topics from case (be specific)
Identify (and justify) the most important topic
Examine related literature to critically analyse the topic, demonstrating the importance to marketing
Evolution of understanding
Discuss how your view of marketing has evolved to your current perspective and how this will influence future marketing action
All discussions should be informed by theory, not personal opinion or observation.
The nature of the task may involve some use of personal pronouns at times and this is acceptable in this piece, although is less common in business writing. The word limit is excluding a reference list (everything else including tables, figures, heading, captions, etc are included in the word count). As a piece of written communication, a brief introduction and conclusion should be included.
Format
Use the provided template (Line spacing 1.5, font 11pt Arial, standard margins)
Use headings to break up content effectively you can add subheadings within the template if you choose
Expectation is for extended research, with a minimum of 10 scholarly sources expected
References should be included for ALL works using APA style (6th or 7th)