Audience Analysis: This is a graded, individual (not group) assignment. For the audience that you chose, analyze the following, using relevant headings, in a Word document:
values, beliefs, and norms that may impact this campaign;
audience-related challenges (hot buttons) that may arise or that you should avoid;
networks that connect with the audience directly or indirectly:
organizations,
leaders,
opinion leaders,
activities,
habits,
cultural celebrations, and/or
religious affiliations and interests of the group, especially any that you could piggyback on, partner with, or incorporate into your campaign; and
multicultural media outlets consumed by or targeting your audience:
traditional media (TV, radio, talk shows, news, etc.) and
social media (platforms, influencers, blogs, bloggers, etc.).
audience analysis for fox sports app