For this Writing Assignment, you’re going to read the article by Jib Fowles on the 15 basic appeals in advertising and you will submit a solid draft of analysis about any Ad of your choice. To get full credit on this WA, your draft should be error-free, identifying 3-4 of the appeals depicted in the chosen ad- specifying which is primary appeals and why and using CPA format to make your points as strong as possible. Please provide a color copy of the ad with your paper as well.
